![]() ![]() On 13 July 2023, a week before the tournament, NHK announced that it would broadcast the three group-stage matches featuring Japan. Criticism of the high costs for sports rights on Japanese terrestrial TV had been a theme since the sale of 2022 FIFA World Cup broadcasting rights. Broadcasters Fuji Television and NHK, who had held the rights to the 2019 tournament, had not commented on the potential blackout as of 19 June 2023, a month before the start of the tournament. With the European deals, Japan was the only major market to have no official broadcaster by mid-June on the day the "big five" deals were announced, Gai commented that Japanese broadcasters still failed to make a sufficient offer despite Japan being in a more convenient timezone. ![]() īritish regulator Ofcom announced on 4 July that the BBC–ITV deal for rights was not actually complete, but the broadcasters had applied for permission to show the tournament under the Ofcom Code on Sports and Other Listed and Designated Events, as waiting any longer would be too late Ofcom already had to shorten their consultation period so that they could approve the broadcast before the tournament was set to begin. On 15 June, broadcasting deals (with national free-to-air broadcasters) for all of the "big five" were formally announced, as was the separate expansion of the Eurovision Sport deal to cover these territories as well as Ukraine, and for promotion of the tournament across Europe. In the UK, having a broadcast partnership of two companies also complicated the deal further. Besides being major markets in undesirable timezones, the deals were made more difficult as the Women's World Cup is a Listed Event (deemed of particular national interest) in these countries, with special regulations on how it can be broadcast. Sports ministers from the "big five" had released a joint statement on 31 May, acknowledging difficulties in securing rights while saying that FIFA and broadcasters were in discussion towards agreement at the time. British media reported that having no broadcast deal so close to the start of the tournament – none of the "big five" had secured rights before June, with the tournament set to start in July – was a negative for all parties involved. įIFA conceded that a deal with British broadcasters was not far off, with Channel 4 also suggested as a possible broadcaster for the UK. He also reiterated the claims of broadcasters offering low figures reports claimed the Italian bid was as low as €300,000 (they paid €160 million for rights to the 2022 men's tournament), and that the BBC– ITV broadcast partnership in the UK offered around €9 million, about 8% of the figure for the 2022 men's tournament. ![]() In May 2023, Infantino threatened a media blackout for Europe's " big five" (United Kingdom, France, Germany, Italy, Spain) if they did not offer more the "big five" earn much more in sport revenue and in broadcasting sport compared to the rest of the world. Some European broadcasters were concerned about the timezone difference affecting viewership figures, something that was not an issue with the France-hosted 2019 Women's World Cup. ĭuring a FIFA Council meeting, FIFA president Gianni Infantino also expressed his disappointment towards broadcasters offering "100 times less" compared to the men's tournament, claiming that the women's game is exponentially growing with similar viewership figures as the men's, and asked that the market be willing to consider higher bids for the broadcast rights for the tournament. Romy Gai, FIFA's Chief Business Officer, called on broadcasters to seize the "opportunity" presented by the women's game, further saying that these bids did not reflect the popularity of women's football by noting the record viewership figures of the 2019 Women's World Cup. In October 2022, FIFA rejected multiple bids from various public and private broadcasters for what it described as significantly under-priced bids, urging broadcasters to bid more and saying it is what the women's game deserves. FIFA set an aim to reach a global audience of 2 billion, up from 1.12 billion at the previous edition in France. FIFA stated that it saw "huge interest" in the separate bidding process and hoped for more regional partners to sign on. The 2023 Women's World Cup was the first Women's World Cup to have its broadcasting rights sold as a standalone product rather than being packaged as a bonus of purchasing broadcasting rights for the Men's World Cup. The tournament is being broadcast all over the world. The 2023 FIFA Women's World Cup is a football tournament taking place in July and August 2023 involving 32 women's national teams from nations affiliated to the International Federation of Association Football (FIFA). ![]()
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